Google has added a new option for manual CPC bidding.
Optimize for
conversion value with eCPC in Google Ads
Google has added a new
option for manual CPC bidding.
Google has extended maximize
conversion value optimization to manual CPC bidding when you’ve opted into
enhanced CPC (eCPC).
Scott
Clark of BuzzMaven in Lexington, Kentucky was among those who’ve noticed the
new option showing in the Google Ads.
Why
we should care
Google rolled out its maximize for
conversion value smart bidding strategy to search campaigns at
the end of last month. That option aims to
optimize for the greatest conversion value (cart value or a
value you’ve applied to your conversion actions) while spending your
entire daily budget.
The
optimize for conversion value option with eCPC is a simplified version of the
smart bidding option. It doesn’t have a goal of spending your daily budget, and
you can’t set a target return on ad spend like you can with the smart bidding
option. It will raise your max. CPC bids for clicks deemed more likely to lead
to higher conversion value (rather than simply a conversion) when you choose
that option.
If
you have products or services with varying prices, conversion value might align
better than conversions with your goals. If you switch over to conversion value
optimization, you’ll want to closely monitor the impact on your metrics and
ROAS, or ROI if you have cost data.
It
may seem surprising Google is adding functionality to manual bidding given its
desire to push advertisers to smart bidding (as the
bold “lower performance” warning in the manual CPC setting makes crystal
clear). But
eCPC automates bids, too, of course — it’s like the gateway to
smart bidding. Kindly Check the link western dance class in Chennai
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